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Why was iPhone X so successful at $999 despite a mountain of false reporting?

May 2, 2018

A Series of Sloppy Supply Chain Stories

How did these major financial newspapers fall on their face so sloppily on a story that wasn’t really that hard to get right? In part, it was because the various reporters working for them refused to admit they really know very little about Apple’s complex global supply chain–which they attempted to decipher with the sophistication of a swinging sledgehammer.

Nikkei claimed to know of “channel check” data revealing “disappointing holiday season sales” for iPhone X back in January, before it was revealed that iPhone X was the most popular smartphone in that quarter as well.

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