The Wendy’s Company is starting off 2016 with a competitive edge by testing in-restaurant beacon technology, a new mobile application and self-service kiosks, pointing to how quick-service chains must evolve to stay with the times.
Mobile shoppers remain frustrated with things such as the need to pinch and zoom, suggesting retailers still have their work cut out for them. Beacons could be an important part of the solution, with beacon-powered coupons expected to grow significantly. For the full analysis, watch this video.
