TikTok has announced a new set of official measurement partners, which will provide third-party data on TikTok ads placement and performance, in order to provide more reassurance to ad partners.
As per TikTok:
“Today, the TikTok Marketing Partners Program is proud to announce its first group of badged Measurement Partners with a new specialty in Brand Safety and Suitability: DoubleVerify, Integral Ad Science (IAS) and Zefr. All three partners have built solutions that help to safeguard advertising on TikTok so that marketers can have more confidence that their brand campaigns will run adjacent to brand-suitable content that reflects the industry standards set by the Global Alliance for Responsible Media (GARM).”
