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The quest for e-commerce dominance in India

The quest for e-commerce dominance in India

August 3, 2015

Via: itCurated
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Blackouts and dodgy sellers come with the territory as Snapdeal tries to build its version of Amazon and Alibaba.

(Bloomberg)—The blackouts don’t faze Rohit Bansal. The co-founder of Snapdeal.com is talking in a worn conference room at his company’s New Delhi headquarters, and when the lights go out he simply flicks on his smartphone to illuminate the room. Outside, employees feel their way through darkened hallways.

Bansal is fixated on the prospects of building an online retailer in India comparable to Amazon.com Inc., No. 1 in the Internet Retailer 2015 Top 500 Guide, or Alibaba Group Holding Ltd. Commerce in the country is chaotic, he explains, while the population of more than a billion people has rising incomes and is desperate for a better way to shop.

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