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Social Commerce Is Changing How Brands Sell Online

March 4, 2021

Social media has changed how we communicate with friends and family, keep up with everything from fitness trends to news, and share our thoughts and talents with the world. Now, it is changing how and where we shop.

Social commerce — selling products or services on social media platforms — is catching on fast. Social shopping grew 35 percent in 2020, with U.S. sales reaching about $38 billion. That number is expected to hit $50 billion by 2023, according to eMarketer.

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