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Social apps turn to in-app purchases to make up for lost ad revenues

March 3, 2023

Many social apps start out by offering their services for free. They begin to monetise by offering ads and building their own advertising platforms. But with Apple’s app tracking transparency, marketers have turned to alternatives to grow profits. Social media apps compensated by building their own products and services available as in-app purchases (IAP).

But how are their IAP efforts performing now? App experts Apptopia sought to find out.

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