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Snapchat Provides New Voter Registration and Awareness Tools Ahead of US Midterms

September 8, 2022

With the US midterms fast approaching, Snapchat has today detailed some new steps that it’s taking to encourage its users to vote, or register to vote, in preparation for upcoming polls.

Snapchat has proven itself to be a key connector on this front, with the app’s reach to young audiences helping to raise awareness around civic participation, and improve political engagement among younger groups.

Snap’s latest efforts will seek to encourage more youngsters to register to share their voice, while it’s also launching a new ‘Voting 101 hub’ in the app, which will provide instructional videos on how to participate.

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