About a year ago, Pinterest launched Pinterest TV with live product releases from brands like Crown Affair, Outdoor Voices and Allbirds. The platform allows creators to add shoppable tags, offer limited-time discounts and show viewers how many items are left during the show.
“On Pinterest, shopping is about inspiration and over time, we expect to make every product that a user encounters on Pinterest, shoppable,” Nadine Zylstra, global head of programming and original content, said in a statement. “Pinterest TV is the next iteration of our vision to enhance shopping surfaces and help Pinners find the products they’re looking for. We have become the home of digital-taste-based shopping and Pinterest TV makes this experience even more personal.”