With Super Bowl LVII fast approaching, YouTube has today launched its AdBlitz hub, which is where it will host all of the Super Bowl ads and promotions, providing easier insight into how different brands are approaching their campaigns.
As per YouTube:
“As with previous years, AdBlitz continues to provide viewers with a central destination to watch and share the year’s biggest ads before, during and after the game. The way we consume content continues to become more dynamic as viewers shift away from linear TV into streaming. This is most evident with the biggest moments of the year like the Super Bowl. According to comScore, last year, during Super Bowl LVI, YouTube reached 77% of adults with a Super Bowl ad vs. 72% on TV.”