As an estimate, 3.499 billion people that make around 50% of the earth’s population are active social media users. Of that, Facebook alone has over 2.375 billion active users. WhatsApp, an instant messaging app by Facebook, has more than 1.6 billion users.
Other Facebook developments: Instagram has one billion, and SnapChat has 190 million daily users.
Despite the fact that Facebook owns a majority of leading social networks, there are many other social platforms where users love to engage and spend time.