SITO Mobile, a mobile engagement platform provider, reached out to MMW this week to herald its launch of Version 1.0 of its self-serve campaign management platform for the small and mid-sized business market.
In connection with the launch, we’re told, the company has released a case study that details the pilot results following a successful 14-store, 12-week campaign managed by a regional food retailer.
“The results of the pilot outperformed the expectations of our client by a wide margin,” says Jerry Hug, CEO of SITO Mobile. “The performance of the program now easily justifies their broad roll-out to the entire chain. Thus far, all of SITO’s SMS programs for large enterprise clients have been done on a manage-service basis. Moving forward, we now have the ability to empower the local store manager to deliver hyper-local promotions in real-time. As a leading provider of mobile marketing, it is important that we deliver innovative solutions to address our customers’ needs.”
