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Brand safety is key for 67% of mobile brand advertisers

March 10, 2023

As consumers increasingly prioritize values such as privacy, transparency, and sustainability when making purchase decisions, it’s more critical for brands to prioritize these concerns in their marketing strategies. Today 67% of digital advertisers agree that brand safety is a key priority in mobile and app marketing, according to the latest survey by IAB Europe. Let’s take a look.

An industry gets serious about brand safety
Based on the answers of over 150 industry professionals, the majority believe that more must be done to ensure brand safety. Roughly half (53%) said that the industry had done a good job at tackling safety issues over the last 12 months, up from 36% in 2019.

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