Meta, the parent behind Facebook and Instagram — still the gorillas in the social media room in terms of mass and usage — is looking to shore up advertiser concerns (and distance itself from the issues plaguing other social media companies) with several new tools. While social media platforms as a whole have been demonstrating improvement in the areas of safety, inclusivity, sustainability and data ethics, the channel is still a long way away from the trust and controls that are already in place for traditional broadcast and cable networks, according to IPG Mediabrands and Magna’s Media Responsibility Index.
