Usage rates for Facebook, Instagram and Snapchat are running roughly in parallel between the US and UK, according to eMarketer’s latest forecasts of social network usage in those countries, with relative upstarts Instagram and Snapchat expected to rise by double digits. But social networking leader Facebook will see its user growth continue to slow in both countries as lessening usage among teens and young adults drags down overall user growth.
eMarketer has reduced its usage estimates for US monthly Facebook users ages 12 to 17 and 18 to 24. Yet for the same age groups, we have kept unchanged or adjusted higher our usage estimates for Snapchat and Instagram, suggesting younger social network users are turning away from Facebook in favor of other platforms.
