Content creation is essential in any marketing strategy. It takes time and effort to create good content. If you invest in creating content you want to maximize the return on your investment. You want to see a boost in: traffic to your website, shares on social media, subscriptions to your mailing list and inquiries to your sales team. Great content can do all of these and ultimately drive more sales.
Some content will only attract traffic for a brief spurt. For example: an article about a new development in your industry. Such an article can drive a spike in traffic that might diminish in a matter of days.
