Facebook is launching three new product features to increase fundraising across its platforms: a new Instagram donation button, a fundraising sticker in Facebook, and the broader rollout of fundraising on Facebook gaming live streams.
The Instagram button might be the change that generates the most new donations. Nonprofit businesses will now be able to include a donation button on their Instagram profile, next to where they list their phone number, and it’ll be there permanently. Previously, they could only include donation stickers in their Stories, which disappeared after 24 hours.
