Maintaining a flow of content across social media accounts can easily be a full-time job. Third-party scheduling tools can help by eliminating manual posts on native platforms.
But which tool is right for your business?
The choice is surprisingly complex, with each tool accessing different social channels and offering unique features, such as tagging products, scheduling reels, auto-posting to TikTok, and syncing bio links.
In this article, I’ll look at four popular scheduling tools, offering the pros and cons of each. They are: