A July 2014 study found that mobile adoption rates across the Internet Retailer Mobile 500 were as follows: 59% of businesses use dedicated mobile sites, 15% use dynamic serving, 14% had no mobile presence and just 9% were responsive. In all, that was less than 50 of the top 500 retailers using responsive, and that was still nearly a 3x increase from 2013 adoption rates.
Of course, all of that is about to change, and no, it isn’t because ecommerce companies have suddenly decided to focus first on their mobile customers. Instead, it’s the Google algorithm update, going into effect tomorrow, April 21, acting as the catalyst for a fully responsive web –– no matter the site.
