The Americans with Disabilities Act (ADA), 21st Century Communications and Video Accessibility Act (CVAA), and other laws forced companies to make their stores, marketing campaigns, and other aspects of their business more accessible to people with disabilities. Along the way, many brands realized that huge portions of their customer base benefit from such accommodations.
The understanding that people with permanent, temporary and situational challenges all benefit from design changes has fueled a transition from a focus on accessibility, where post-production accommodations are made based on the exception, to an embrace of inclusive design, a pre-planned intention to be more user-friendly toward everyone.
