India’s e-commerce start-up Flipkart has worked with Google to make a new mobile website that could eliminate the need for apps, in a move that takes a swipe at Apple’s grip on the mobile experience.
On Monday, Flipkart unveiled the website, which it created with the Google team that focuses on the mobile web browser Chrome. The two made a site that supports push notifications, the ability to search for and read information while offline, location-based data and access to hardware features like a smartphone’s camera.
