Mobile’s big and so is video, but video ads on smartphones? Not so much. “Up until now, it’s been TV spots on the small screen, and they don’t work on mobile. They’re too long and they’re shot for a landscape view, whereas the mobile position is vertical,” says Mihael Mikek, CEO of Celtra, a digital ad creation platform.
But that’s all about to change, Mikek promises, with today’s announcement of a strategic partnership between his company and Kargo, a mobile ad exchange that merges high-volume advertisers with premium publishers.
