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Ads from influencers you don’t follow are about to hit your Instagram feed and Stories

Instagram is now allowing advertisers to promote branded content from influencers as ads in the feed and in Stories. That means you might start seeing an influencer’s paid partnership with Old Navy on your screen, regardless of whether you’re following them.

Plenty of creators make their living from posting sponsored content, but only their followers currently see their ads. Today’s announcement opens up creators’ sponsored content beyond their followings, just like how ads have already been showing up throughout Instagram in between posts and Stories.

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