Our phones are filled with mobile apps that help us do anything from ordering lunch to managing finances or tracking our heart rate. Apps provide convenience and generate engagement that other channels can’t deliver − and with 485,000 mobile apps being downloaded every minute, it’s clear consumers recognize the benefits they provide as well.
With mobile site views accounting for approximately half of web traffic worldwide and users spending seven times more time in apps than in a browser, mobile apps have quickly become an invaluable channel for brands to leverage when reaching customers. They develop deeper customer relationships, increase revenue and gather first-party data in ways brands couldn’t before.
