Category: Mobile Commerce

November 10, 2023

Instagram continues to lean into more private sharing, with a series of new updates in testing that will provide more ways for users to interact in smaller groups. First off, Instagram’s testing new ways to respond to inbox Notes, with […]

November 9, 2023

In addition to handbags, Real Authentication also authenticates clothing, jewelry, eyewear, watches and shoes, according to its website. TikTok’s partnership with Real Authentication comes after the U.S. launch of TikTok Shop in September. With the e-commerce hub, TikTok merchants customize […]

November 8, 2023

TikTok‘s $1 billion creator fund will close on December 16, 2023, according to the company’s announcement. What’s happening and where should existing creators move? Creativity Program As of mid-December, the Creator Fund won’t be available in the United States, United […]

November 7, 2023

With the holiday season fast approaching, over half of all marketers intend to allocate the majority of their holiday budgets to the upcoming month. Their primary focus will be on digital channels and direct purchases as they gear up for […]

November 6, 2023

YouTube’s taking its next steps into generative AI, with a new test of topic summaries for comments, providing an alternative means to engage with viewers on different subjects, as well as its own conversational AI tool, which will enable you […]

November 3, 2023

Several tech industry organisations, including NetChoice and Chamber of Progress, have expressed their concerns to the Supreme Court regarding the potential consequences for free iOS apps if mobile app developers are compelled to incorporate in-app links to alternative payment platforms. […]

October 31, 2023

In response to the evolving European regulatory landscape, Facebook and Instagram are set to launch a new subscription service tailored to users in the European Union (EU), European Economic Area (EEA), and Switzerland. This move comes as part of criticism […]

October 27, 2023

As promised by Elon Musk, X has now released two new tiers for its X Premium subscription offering, as it works to get more people paying to use the app. The new tiers will supplement the current X Premium package, […]

October 26, 2023

HubSpot, which sells marketing and sales software, and TikTok have announced a new partnership aimed at improving community-based customer acquisition for B2B brands. This collaboration marks the first CRM partnership for TikTok in the realm of lead generation, according to […]

October 26, 2023

The mobile and digital advertising market in the UK saw an uptick of £13.8 billion in spending during the initial six months of 2023. That’s according to new data shared by IAB UK and PwC. Mobile video highly resilient Despite […]

October 17, 2023

While TikTok is largely dominated by younger users, many older groups are now active in the app, while parents, both old and young, also use TikTok to connect with relatable content and communities, in order to share their experiences and […]

October 17, 2023

So far, TalkShopLive has grown its roster of retail partners, including Walmart, Target and Best Buy. Last December, Best Buy offered an in-store pickup option for shoppers who bought items through the platform. The retailer enlisted TikTok influencer Noah Schnacky […]

October 16, 2023

YouTube’s launching a new “Spotlight Moments” ad option, which will enable advertisers to place their promotions within the most popular content around certain themes, like, for example, Halloween, the NBA playoffs, The Oscars, etc. As explained by YouTube: “YouTube connects […]

October 13, 2023

The virtual makeup try-on experience is another way Walmart said it is creating personalized shopping experiences for its customers. Additionally, it’s making personalized experiences more accessible to customers who shop with the retailer, according to the release. The AI technology […]

October 12, 2023

Anthropologie enlisted Creative Director and Interior Designer Glen Proebstel to design and style the home using holiday trends from Pinterest. The apparel retailer partnered with Pinterest to assist with promoting the space because of the social media company’s trend analytics […]

October 10, 2023

Brands continue to diversify the platforms they use for influencer marketing and yet Instagram continues to hold the top spot. Instagram Reels is emerging as the dominant influencer marketing platform in the US, according to the latest Influencer Marketing by […]

October 9, 2023

After testing it over the past few months, X has now officially launched its new audience control option, which will enable users to limit their post replies to verified accounts only in the app. As you can see in this […]

October 9, 2023

While it continues to add new features to Threads, the Instagram team is also building more engagement elements into its main app as well, including a bunch of new stickers that it’s looking to have ready for the upcoming holiday […]

October 6, 2023

The hunt by consumers for more affordable versions of premium products is nothing new. However, the rise of TikTok has been marked by a surge in popularity around “dupes” — a term short for duplicates meant to denote a less […]

October 3, 2023

In today’s rapidly evolving digital landscape, where attention spans are diminishing, platforms such as Instagram Reels and TikTok are revolutionizing how businesses communicate, captivate and flourish. Gone are the days when social media for enterprises was confined to LinkedIn updates […]