Online marketplaces are becoming consumers’ first preference for online shopping. That’s according to the Mirakl consumer survey The 2022 State of Online Marketplace Adoption released yesterday.
The survey tracked 9,000 global consumers on their shopping habits and preferences. There were 1000 respondents from each country including Australia, Brazil, France, Germany, Italy, Singapore, Spain, the United Kingdom, and the United States. According to the results, the eCommerce landscape has pivoted in response to consumer expectations of rapid delivery, product quality and variety, and lower pricing. Two-thirds of the consumers surveyed prefer eCommerce sites with online marketplaces, and 70% say online marketplaces are the most convenient way to shop.