Companies that get marketing personalization right perform much better than those that don’t, according to a McKinsey & Company report.
Companies that grow faster drive 40% more of their revenue from personalization than their slower-growing counterparts. “Across U.S. industries, shifting to top-quartile performance in personalization would generate over $1 trillion in value, McKinsey added.
The Top 7 Marketing Personalization Mistakes
According to marketing managers, there are 7 common marketing personalization mistakes that brands are making today that keep them from maximizing the benefits of their personalization efforts.