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Avoid Making These 7 Marketing Personalization Mistakes

January 14, 2022

Via: CMSWire

Companies that get marketing personalization right perform much better than those that don’t, according to a McKinsey & Company report.

Companies that grow faster drive 40% more of their revenue from personalization than their slower-growing counterparts. “Across U.S. industries, shifting to top-quartile performance in personalization would generate over $1 trillion in value, McKinsey added.

The Top 7 Marketing Personalization Mistakes

According to marketing managers, there are 7 common marketing personalization mistakes that brands are making today that keep them from maximizing the benefits of their personalization efforts.

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