LinkedIn has announced some new ad tools to help you maximize your LinkedIn campaigns, including Document Ads, offline conversion data integration, and a new Media Library for storing and sourcing ad content.
First off, on Document Ads – as it sounds, LinkedIn will now enable advertisers to promote long-form documents direct in user feeds, which can also be made available via sign-up to maximize response data.
As you can see in this example, LinkedIn’s Document Ads provide a preview in the feed (three pages in this instance), in order to entice users to download the full research piece.
