Think of your homepage as the welcome mat to your online business – it must be informative, enticing, and most of all inviting all at the same time. And, according to a study on first impressions, it has 0.2 seconds to impress a visitor. That means not only your design, but also your layout, speed, and overall feel must be on point and related to your brand, or your visitors might get cold feet.
With all the pressure of trying to woo and impress customers at a breakneck pace, it’s easy for companies to try and do too much and end up hurting their business more than helping it. Luckily, testing can help you identify both mistakes and opportunities and set you on the path to increased sales. In this post we will look at 5 areas of your homepage that can benefit from testing as well as some ways to get started.
