Content marketing is saturated. We’re all on the hamster wheel busy creating blogs, podcasts, white papers, what have you for our B2B brands.
Unfortunately, if you are like most B2B brands, it’s likely a big chunk of this content is not being consumed (up to 60-70% is the often quoted stat from Sirius Decisions). And if it Is being consumed, the numbers are so low it’s probably not providing a return on its investment.
