According to the Customer Journeys research we conducted with the eCommerceExpo conference, surprisingly few business are actively involved in CRO – 33% of companies have limited or zero conversion rate optimization (CRO) activity. Instead, it seems that many people/business are opting for reinvention every few years and focusing on other marketing activities.
It prompts the question of why conversion rate optimization is under-rated by so many businesses. However, it’s good to see that many business are investing in Conversion rate optimization since its complex, exciting, far reaching, multi-skilled and most importantly a results driver.
