Marketing collects tons of Big Data and – in the simplest terms – if malicious actors get to your data, your brand can be tarnished.
“CMOs are tasked with brand management, and a brand’s reputation is likely to be the most visibly damaged asset in the aftermath of a breach. Likewise, data-driven marketing is fueled by customer trust. Preparation, protection and responsiveness are key to containing the damage and preserving that trust.
