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What Yahoo’s search deal with Google means for retail marketers

October 22, 2015

Via: itCurated
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The arrangement means Google will provide advertising and search results for some Yahoo users’ queries.

In an attempt to bolster Yahoo Inc.’s lagging search business, the search engine has reached a deal in which Google will provide advertising and search results for some Yahoo users’ queries.

Microsoft Corp.’s Bing and Yahoo’s own in-house mobile search technology had previously powered Yahoo’s search engine.

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