Cell customers on the UK’s EE carrier can now choose deals that add Apple Music, Apple TV+, and Apple Arcade as part of their monthly fee, meaning cost savings in certain configurations.
Having previously offered its broadband customers a deal including a free Apple TV 4K, UK carrier EE has now added a services bundle to its iPhone contracts.
EE’s new program gives customers access to Apple Music, Apple TV+ and Apple Arcade — though not Apple News+ — for the duration of their 24-month contract. Each of these elements are described as a “Smart Benefit,” and contracts offer either one or three of them in the deal.