There’s a lot of buzz surrounding content marketing at the moment. It seems like a lot of the advice out there is all about maximizing quality and creating a ton of value in every piece that’s created for a content marketing strategy, with popular approaches such as the skyscraper technique and Moz’s whiteboard lessons on creating 10x content dominating the industry.
That’s good – we could always use more emphasis on high quality content. The further we get away from shallow, garbage content that’s stuffed with random keywords and lacking any real value for the reader, the better.
