We live in a world where our every digital interaction is recorded, sometimes with our consent and other times without our knowledge.
Over the last few years, tech behemoths like Facebook and Twitter have come under increasing scrutiny from regulators, pushing them to strengthen their security and privacy controls and be more transparent about how they handle customer data. Legislation, such as GDPR and CCPA, have emerged to protect customer data and give consumers control and transparency over how companies store and use their information. The rise of customer data regulations in turn resulted in the deprecation of third party cookies by Firefox, Safari and soon Google, followed more recently by Apple’s announcement that apps can no longer capture a customer’s device identity without the customer’s explicit consent.
