image credit: unsplash

The Critical Role Of Marketing Executives In Risk Management

January 13, 2020

From my experience, marketing executives are often involved in the risk management process quite late, usually to manage the communications aspect of a crisis. Therefore, they are engaged only when the risk has transformed into a critical incident and the company is in a defensive mode.

I strongly believe that marketing executives can bring a lot to the table for a proactive risk management approach, notably to help in monitoring the reputational risk and protecting the brand from adverse events.

Read More on DigitalistMag