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Snapchat Launches Spectacles, Re-Brands as Snap Inc.

Snapchat Launches Spectacles, Re-Brands as Snap Inc.

September 26, 2016

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We’ve been waiting for Snapchat to respond after Instagram launched Stories, and now we may have seen just what their counter-punch will be, with the first look at their long-awaited smart glasses project, called Spectacles. Spectacles enable the wearer to capture their perspective without having to take out their phone and film the moment – in speaking to The Wall Street Journal, Snap Inc. CEO Evan Spiegel describes this as being “like a wall in front of your face”, taking you away from the moment.

And capturing the moment is what Spectacles is all about – Spiegel, again talking to WSJ, described one of the first times he wore the glasses, on vacation with fiancé Miranda Kerr, in particularly passionate overtures.

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