Every social platform is different. This is something every social media analyst and marketer will underline from the outset – what works on Twitter won’t necessarily resonate on Facebook, what you Pin on Pinterest isn’t the same as what you’d post on Instagram.
The platforms that succeed in the social media landscape do so largely because of differentiation – an argument could be made, for example, that Google+ failed because it tried to mirror what people could already do on Facebook, rather than offering a new, unique experience.
