It hasn’t exactly been easy for social media marketers and managers looking to maximize campaign performance on Facebook. Organic reach is in decline – you may have to pay for ads to drive reach and results. And the shelf life of those carefully crafted posts on your Page can best be described as woefully short.
Of course, there’s still plenty of reasons for Facebook marketers to remain optimistic. The ability of users to post reviews and ratings on local business Pages, for example, presents exciting opportunities for companies hoping to get the most out of the social network.
