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You Can Reduce Marketing Expenses While Improving Business Performance. No, Really

May 18, 2020

Via: CMSWire

Cutting costs has become a necessity for corporate survival, and the marketing budget is often the first one to be affected. But cost-cutting does not have to negatively impact growth and long-term success. In fact, it can actually serve as a catalyst for growth.

Many marketing leaders are facing tough decisions when it comes to reducing budget and trying to decide whether to eliminate programs, people, technology or a combination of two or three. In many companies each of these categories represents about a one-third of the marketing budget and none are useful without the others.

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