The payment card network says the platform will provide retailers with another way to acquire customers.
Visa Inc. is bolstering the customer acquisition and loyalty tools it provides retailers by acquiring online marketing vendor TrialPay. Terms of the deal weren’t disclosed.
TrialPay’s platform presents a shopper checking out on a participating retailer’s site or in a physical store with a targeted free product offer in exchange for buying or trying a product or service from a TrialPay advertiser. When a consumer agrees to the conditions, the advertiser pays the retailer for the product given away.
