There is systemic install fraud in the app economy, according to business intelligence platform Adjust. In a recent VentureBeat post, Adjust CTO Paul Muller revealed evidence suggesting that certain ad networks have been claiming “a good part” of genuine organic installs as their own.
Working with publishers who helped the networks to offer their inventory across the app economy, Muller identified certain providers as using click spam to run and support a form of fraud currently running within the mobile advertising space.
