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An Introduction to Google Search Ads Lead Forms

December 18, 2019

Via: CMSWire

In late October, Google rolled out a lead form extension for its search ad campaigns. Online lead forms remain an important means for businesses to gather preliminary information from customers.

In their earliest iteration, lead forms were designed for customers reaching businesses on a desktop or laptop computer. But as mobile and tablet phone usage grew, lead forms needed to adapt to provide easier methods of filling out information on smaller screens. Customers on mobile devices want to complete tasks quickly.

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