“Content Marketing” is the practice of creating useful, high-value editorial material that meets one or more genuine needs in one’s target audience. This content isn’t promotional, pushy, or one-sided. For it to be accepted by one’s target audience, it must be impartial, well-researched, and authoritative.
Every business is different, of course, and while there’s no single template for creating and distributing content that successfully moves your prospects from awareness toward action, there are definitely rules.
