Content marketing — in the form of sharing useful content such as blogs or videos with web viewers who relate to your brand — can be one of the most successful digital marketing methods for your personal brand, but only with a solid strategy in place.
According to the Content Marketing Institute’s 2015 B2C Content Marketing Report, 47 percent of the most effective content marketers have a documented strategy in place, while only 5 percent of the least effective content marketers have devised strategy.
