It’s getting harder to attract and engage audiences on social media—because of the vast number of brand managers flooding social media channels with lackluster content.
Visual storytelling can help you cut through the competitive clutter. Here are three tips to help you grab a bigger share of audience attention by fostering a give-and-take around visual content:
1. Experiment with live streaming.
“Millennials want to be part of new experiences and love joining in long distance if they can’t attend in person,” says Ekaterina Walter, author of “The Power of Visual Storytelling.