Content marketing is the buzzword that didn’t go away. Instead, the world’s largest brands have been pouring time, effort and money into producing unique and engaging content through which they can reach out to their audiences.
In fact, recent research shows brands in North America are dedicating 29 percent of their total marketing budget to content marketing. As we move towards 2017, 45 percent of marketers predict that budget will stay the same, while 39 percent expect it to increase.
