According to the Content Science Review, “content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Content operations often require a mix of elements related to people, process, and technology.
In the current, uncertainty filled environment, the marketing leaders responsible for content operations need to understand a confusing, overlapping, and quickly changing ecosystem. Regardless of the person in charge, content operations are in charge of organizing, producing, and managing content by integrating people, processes, and technologies.
