Microsoft took advantage of the Adobe Summit in March to get in front of 17,000 marketers and tout its partnership with Adobe. Particularly, Microsoft and Adobe pushed an extension of the Open Data Initiative (ODI) partnership with SAP and their investment in Account-Based Experiences (ABX) with LinkedIn.
Was it a sign of things to come? Is Microsoft setting the stage for an acquisition of Adobe in a move to surge ahead of Salesforce in customer- and content-driven experiences? Microsoft needs a sound customer experience game. Adobe could benefit from a CRM play.