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Adobe Updates Experience Cloud, MasterCard Acquires SessionM & More News

October 25, 2019

Via: CMSWire

Adobe has announced enhancements to its Experience Cloud, which includes its customer experience, advertising and analytics software. The updates in software come in Adobe’s Data Science Workspace, its product recommendations offerings, retail sales forecasting and its people-based destinations solution.

The Data Science Workspace offers AI-powered real-time intelligence where users can leverage Adobe Sensei, its AI and machine learning technology, for delivering personalized experiences. With updates to product recommendations, brands can use machine learning to analyze a customer’s historical interactions with products across multiple customer interaction points.

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